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Calling influencers a new marketing trend would be crazy. Our agency has been working with social media influencers for well over 10 years, and the vast majority of marketers in the U.S. agree on [...]

A strong digital presence is key to any PR strategy. Not only do our clients need to maintain a positive brand image, but we as an agency, too, must pay attention to our online brand reputation. [...]

The New York Times has an intriguing article about the newest trend in influencer relations. Nanoinfluencers (those with followers of 1,000-5,000) are touted as the latest answer to how brands [...]

Trying to get millennials to care about floor care requires, well, some creative thinking. Luckily, that’s our specialty. When our client O-Cedar needed to reach a younger audience, we used [...]

With the recent New York Times article, The Follower Factory, shedding light on the truth behind social media fraud, it is our duty as leaders in the PR industry to weigh in with our expertise on [...]

Our team has partnered with leading pepper spray manufacturer SABRE to raise awareness of their safety products and change consumer perceptions about the product category. Our efforts included [...]