Launching a venerable French cookware brand stateside

The Challenge

We have a rich history of helping international brands launch Stateside, so our partnership with Cristel, the leading high-end cookware line in France, was a natural fit. While beloved by top chefs and revered by the French, the brand had little presence in the US and needed to build buzz among key culinary influencers to raise awareness and demand among foodie consumers and even retail partners.

Strategy and Execution

3rd Coast worked to introduce Cristel premium French cookware to the US Market via an integrated media plan including traditional, digital, and social media channels. The goal was to establish the U.S. Cristel brand as THE go-to premium cookware for maximizing space in the kitchen.

The team worked to highlight the brand’s design, space saving features and quality French craftsmanship with U.S. media targeting the luxury home and home chef audience. Strategic product seeding and media partnerships with titles like Apartment Therapy’s The Kitchn to create custom sponsored content highlighting Cristel as the must-have for space saving cookware. This partnership built engagement and introduced Cristel to the niche target audience crucial for their success in selling their produce through at retail.

Media Results

PR efforts gained significant high-end retail sell-in.

Extensive national and local consumer media placements, including The New York Times, Fine Cooking, Food & Wine and House Beautiful.

Launched social media presence and grew channels from infancy.

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