CHICAGO, IL (April 18, 2016) – 3rd Coast PR, an award-winning agency known for successful consumer product launches has been chosen as the AOR for Los Angeles-based Lakeshore following an agency review.
Lakeshore makes innovative educational toys, games and materials for school and home. A 3rd generation family-owned business, Lakeshore offers six decades of experience, 60 retail stores nationwide and a robust online shopping platform.
3rd Coast will be primarily supporting the expansion of Lakeshore’s B2C business: targeting parents with messaging about its products developed for families to use for learning through play at home.
“We are thrilled to work with 3rd Coast for our PR efforts moving forward,” said Christine MacGregor, Lakeshore’s VP of Marketing. “It was not only their relevant experience in reaching the parent audience but their strategic marketing expertise and logical approach to our business objectives that made this a good fit for our team.”
Key areas the agency will oversee include event strategy, traditional and strategic media outreach and key influencer campaigns.
“Our team is honored to partner with Lakeshore to help them reach not only their core audience of educators, but to connect them with a target we call “purposeful moms” who are looking to enhance their young children’s learning experiences,” said Rich Timmons, 3rd Coast president and CSO.
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About 3rd Coast PR
3rd Coast PR is an award-winning public relations agency with a track record of launching consumer products and reinvigorating mature brands through unique and effective programs. Stacked with strong and varied media and marketing backgrounds, they create dynamic campaigns for category leaders in food, beverage, nutrition, housewares, pets and baby and kids products. For more information, visit www.3rdCoastPR.com.
About Lakeshore—Products Designed with Learning in Mind™
Lakeshore Learning Materials is a leading developer and retailer of top-quality materials for early childhood education programs, elementary schools and homes nationwide. Since 1954, Lakeshore has offered innovative learning materials distinguished by their quality, educational merit and safety. To learn more, visit www.LakeshoreLearning.com.