CHICAGO – 3rd Coast PR, an award-winning agency known for successful consumer product launches, announces start of new client relationships with the O-Cedar® and Winix® brands, supporting new product introductions for both.
Freudenberg Household Products, or FHP, is one of the leading international manufacturers of cleaning and laundry care products. Consumers around the world will recognize FHP products under the well-known brand of O-Cedar®, in the US. For more than 100 years, O-Cedar has been helping to change the way consumers clean their homes. This year it introduced its latest cleaning innovation, the EasyWring™ Spin Mop & Bucket System, which is making its full retail launch in Summer 2016.
“O-Cedar is an iconic brand that we have followed for years,” said Rich Timmons, president and CSO, 3rd Coast. “Their continual product innovations lead the industry and we can’t wait to introduce consumers and influencers to this truly unique and, frankly, fun spin mop product.”
Winix, a South Korean manufacturer and leader in healthy home appliance technology, has launched a line of high-end air cleaners that includes Wi-Fi connected models and a new smart app. The new HR series offers a five-stage air filtration system, smart sensors, and PlasmaWave® air purification technology, with models allowing consumers to access and control their air quality from anywhere.
“We’re passionate about the healthy home environment, and are always looking to partner with disruptive brands in this space,” said Timmons. “Winix is an exciting young company with strong distribution, true vision and the best air purification technology that we have seen. It’s an honor to work with them on this product launch.”
3rd Coast PR is an award-winning public relations agency with a track record of launching consumer products and reinvigorating mature brands through unique and effective programs. Stacked with strong and varied media and marketing backgrounds, they create dynamic campaigns for category leaders in food, beverage, nutrition, housewares, pets and baby and kids products. For more information, visit www.3rdCoastPR.com.