3rd Coast PR, an award-winning agency, is proud to announce the newest addition to its client roster, V&V Supremo® Foods, Inc., a producer of high-quality, authentic Mexican-style foods. The agency has been chosen to develop and execute a communication strategy that increases awareness and drives sales of V&V Supremo® products in the brand’s core markets.
“We were thrilled to be chosen by the V&V Supremo® team to help elevate the brand by sharing their authentic heritage story with key media,” said Rich Timmons, president and CSO at 3rd Coast PR. “We’re invigorated by the opportunity to work with a well-established and successful family brand in a rapidly growing space that our team is passionate about.”
In 1964, Gilberto Villaseñor and Ignacio Villaseñor founded V&V Supremo® to produce fresh farmer’s cheese in the traditional style of their native Mexico. Today, their sons continue the company’s proud legacy of being one of the oldest Hispanic, family-run cheese manufacturing company in the United States. The company now boasts a full portfolio of products including Mexican style cheeses, creams, and chorizos. V&V Supremo®’s products evoke the flavors and traditions of their founders’ home and are essential ingredients in authentic Mexican dishes that families enjoy throughout the country.
VP of Marketing for V&V Supremo® Foods, Sarah Odde is excited for the opportunity to work with an award-winning PR agency with strong knowledge of the cheese industry. “We were impressed by 3rd Coast’s previous work with Sargento and are looking forward to seeing their efforts drive awareness of our brand both locally and nationally,” said Odde. “We’re confident that we have chosen the right agency partner to share our strong heritage story and give consumers a reason to believe in our products.”
3rd Coast will focus on brand awareness and consumer engagement regionally and nationally. The agency will work closely with the brand to choose strategic partners that will amplify the conversation in a genuine way, while also educating general consumers about Mexican cheese and chorizo varieties.
About 3rd Coast PR
Located in the hub of the West Loop in downtown Chicago, 3rd Coast PR is an award-winning public relations agency with a track record of launching consumer products and reinvigorating mature brands through unique and effective programs. Stacked with strong and varied media and marketing backgrounds, they create dynamic campaigns for category leaders in food, beverage, nutrition, housewares, pets and baby and kids’ products. For more information, visit www.3rdCoastPR.com.
About V&V Supremo® Foods, Inc.
Founder of the Chihuahua® Brand, V&V Supremo® is an award-winning producer of authentic Mexican style cheeses, creams and chorizo. The company was founded in 1964 by Mexican natives Gilberto Villaseñor Sr. and Ignacio Villaseñor and is now one of the nation’s oldest family-run Hispanic food businesses. V&V Supremo® services both the retail and food service industries and continues to introduce new products and progressive business practices. For more information, visit www.vvsupremo.com.