CHICAGO – (August 16, 2016) 3rd Coast PR, an award-winning agency known for successful consumer product launches, is pleased to announce its newest client, Cat® Footwear. The agency has been hired to focus exclusively on the brand’s work boot styles.
Built on the values of the world’s leading manufacturer of construction equipment and machinery, Caterpillar, Cat work boots are purpose and performance-driven footwear. These authentic styles embody the essence of hard work, innovation and progress.
“From the minute I spoke with 3rd Coast during our RFP process, I knew they were our kind of people. Their ideas and strategy were sound and aligned with where we saw the brand going, and never having a PR agency for our “work” side of the business, we wanted an agency that was truly a partner we could grow with,” said Courtney Frank, marketing manager, Cat Footwear. “We needed to prove that PR was a missing link in the Cat Footwear work strategy and feel very comfortable that 3rd Coast will help build the brand and justify our investment.”
3rd Coast PR will execute strategic media outreach, kick off the brand’s influencer program, and explore targeted opportunities that will raise product awareness among their key audiences seeking comfortable, functional footwear.
“The Cat brand is known globally for its tough, hard-working reputation and its footwear is no exception. By continuously launching work boots with latest design technologies, Cat Footwear offers industrial professionals the best protection from the elements, but also comfort.” said Rich Timmons, president and CSO, 3rd Coast. “We are excited to be adding such an authentic and well-known brand to our portfolio, and look forward to a successful relationship with Cat Footwear as we help them build buzz for their newest work boot styles.”
3rd Coast PR is an award-winning public relations agency with a track record of launching consumer products and reinvigorating mature brands through unique and effective programs. Stacked with strong and varied media and marketing backgrounds, they create dynamic campaigns for category leaders in food, beverage, nutrition, housewares, pets and baby and kids products. For more information, visit www.3rdCoastPR.com.
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About Cat Footwear
Cat Footwear produces shoes and boots that represent the long-standing values of the Caterpillar® brand. Known globally for manufacturing high quality work and rugged casual footwear, the company is committed to developing innovative comfort, durability and technology features. Cat Footwear is the line of defense between your feet and a daily pounding of the elements. Cat Footwear is a division of Wolverine World Wide, Inc., a global licensee of Caterpillar Inc. Brand and product information is available online at www.catfootwear.com/work.