CHICAGO – (June 8, 2016) To help support the firm’s growing roster of clients, 3rd Coast Public Relations, a leading consumer agency has acquired new staff hires from Edelman and Condé Nast, as well as internally promoting account leaders.
3rd Coast is an award-winning public relations agency with headquarters in Chicago, specializing in helping consumer brands successfully launch new products. The agency announced that Rachel Madden Johnson has joined its team as an Account Supervisor, Crystal Cozart was brought on as an Account Executive and Trisha Teckenbrock was promoted to Senior Account Executive.
Johnson brings a diverse background to 3rd Coast PR with both US and international public relations experience. Prior to joining, Johnson previously was a Global Account Manager at Edelman, London developing social purpose programs for Unilever Global Brands including Knorr masterbrand and Unilever brightFuture. Johnson was also a Senior Account Executive at Alpaytac, managing multiple clients, such as SharkNinja, Abt Electronics and Protection1 Home Security.
“We were especially impressed with Rachel’s strong track record of developing innovative communication plans that not only created strong engagement with diverse target groups, but understood how to drive significant ROI for her clients”, said Rich Timmons, President & CSO of 3rd Coast PR.
Cozart joins 3rd Coast from the editorial side of Condé Nast, where she spent the last four years on the Allure creative team, supporting events, cover shoots and social media growth. Previously, she was on staff at More magazine and supported at InStyle as well as Donna Karen’s in-house PR team. Cozart will assist with editorial strategy and outreach, in addition to a key account support role.
“Crystal’s eye for detail and level of editorial understanding are a strong addition to our team’s media strategy efforts,” said Betsi Schumacher, Director at 3rd Coast. “We know her perfectionism and enthusiasm will be a great fit with our dynamic team.”
Lastly, former Anti-Cruelty Society PR Manager, Trisha Teckenbrock has been promoted to Senior Account Executive after her success since joining 3rd Coast early last year. She will have elevated roles on accounts including Pettura pet supplements and Winix air purifiers.
“We’re thrilled to recognize the fantastic work that Trisha has contributed to our team and clients. Her commitment has led us to secure top level coverage and partnerships for our clients and we look forward to her continued growth at the agency,” remarked Schumacher.
For over fifteen years, the 3rd Coast team has been helping brands successfully launch new products by creating insightful targeted communication plans that are strategically aimed at consumer engagement. Stacked with strong and varied media and marketing backgrounds, they create dynamic campaigns for category leaders in food, beverage, nutrition, housewares, pet and children’s products. For more information, visit www.3rdCoastPR.com.