We partnered with 18 creative influencers, from young moms to Millenials on the go, to develop Instagram content featuring select Thermos products around the holidays.
By strategically leveraging holiday timing, the influencer program successfully boosted Thermos brand awareness during a key sales season and drove traffic to the brand’s website for holiday shopping needs. The program also generated high-quality owned lifestyle content for Thermos to share on it’s own social pages as well as use for future marketing materials.
Total Followers Reached: 711,300
Earned Media Value: $13K +
(*Earned Media Value is calculated to total what it would have cost to have purchased the same amount of media reach through traditional advertising costs)