With over 20 years of PR agency experience, Betsi knows what makes an effective communications program. Her passion is diving into our clients’ business to fully understand what will make our efforts successful in reaching their “bullseye” target audience. From new parents to pet parents to healthy living enthusiasts, she has seen how to leverage media and influencer buzz to efficiently drive product launch success.
After supporting brands you’ve definitely heard of (Otterbox, Sargento, Thermos and Google Nest, to name a few) to those you definitely haven’t (which means you’re not the right target audience), she knows how to build custom programs that will exceed business goals and get client management excited about the power of PR.
Although attending a NASCAR race ranks pretty high on her career highlights, the number one spot is still (literally) chasing down Giada DeLaurentis at a trade show to secure TODAY show coverage for a client. You can find her most weekends spectating on the soccer field, practicing her tennis serve or thinking of new parenthetical asides (probably).