Holiday Gift Guide Buzz for Lakeshore Learning
Holiday gift guides are one of the most competitive times for PR coverage. When most people are enjoying the summer sun, we already have holidays on the brain. For a national toy maker and retailer like Lakeshore Learning the holidays are crucial to their business success. It’s important to get ahead of magazine deadlines so Lakeshore’s new products can be considered for unpaid gift guide coverage.
By maintaining good relationships with top tier parenting media throughout the year, we’re able to help the educational toy brand break through the clutter and gain traction in national gift guides. Leveraging our strong understanding of editorial cycles and topics, we are able to get in front of editors early and get them exactly what they need to feature Lakeshore’s top products.
From being named Parents Magazine’s “Best Toys of 2017” to making Red Tricycle’s “Top 20,” we had a another great holiday season with Lakeshore!