Another Successful Back-to-School Season with Lakeshore

This has been an exciting back-to-school season for our team! Our client Lakeshore Learning – a leading developer and retailer of top-quality early childhood education materials – highlighted DIY projects around the country, helped award a deserving teacher a brand-new classroom and handed out goodies at WGN-TV’s 16th annual Back-to-School Kids Fair in Chicago.

With the goal of easing the transition into a new school year for families across the country, our team crafted a regional broadcast pitch based on emerging DIY trends and helpful tips. By strategically timing our outreach based on public school start dates across the country, we were able to secure 8 unpaid broadcast segments.

In true back-to-school spirit, Lakeshore also hosted a contest to help one lucky teacher prepare for the school year with a classroom makeover worth $15,000. After receiving thousands of entries from hardworking teachers around the country, Philadelphia kindergarten teacher, Ms. Aileen Lynch, was awarded the classroom of her dreams. We supported the project on-site by helping set up the classroom and secured local media to capture her “first look!” Our team used this opportunity to educate local media about Lakeshore Learning’s contest and Lakeshore’s diverse offerings for early childhood educators. FOX 29 Philadelphia, 6ABC Philadelphia and NBC 10 Philadelphia all covered the Complete Classroom Giveaway Contest for more than one million impressions!

We continued the momentum throughout the back-to-school season by supporting Lakeshore at WGN-TV’s Back-to-School Kids Fair, and secured regional back-to-school product round-ups with proactive and reactive media outreach. As always, our team directly correlated our key messages with the client’s campaign goals – in this case, we promoted Lakeshore’s first ever Back-to-School Sale to strategically to drive in-store foot-traffic and sales.

Overall, it was a successful back-to-school season that garnered 33 total placements for more than 12 million impressions. With all this excitement for learning, we’re already looking forward to next year!