Quarto Kids “Little People, BIG DREAMS” Campaign

We recently worked with The Quarto Group to promote their “Little People, BIG DREAMS” book series. Our goal was to create mass awareness to ultimately drive sales for the new 2021 covers. Through strategic messaging, we we able to breakthrough a crowded category at the height of holiday gifting and secure press in In Style, Romper, INSIDER, mom.com and more. In addition, we created a Bedtime Story Hour Campaign with top parenting influencers to promote the series.