Businesses are continually calling on 3rd Coast PR, an award-winning agency based in Chicago, to develop product launch strategies that cut through crowded markets. The most recent addition to the agency’s roster is GarageBOSS, a national manufacturer of quality automotive, lawn and garden solutions.
GarageBOSS has tasked 3rd Coast PR to support new product launches slated for later this year, after a formal RFP process.
“With our team background and winning expertise, we are excited to engage in innovative and forward-thinking strategies that will put GarageBOSS products launch at the top of the market,” says Rich Timmons, president and CSO, 3rd Coast PR. “GarageBOSS prides themselves on bringing unexpected innovation to traditional categories and we look forward to starting the conversation on easy and effective uses of gas cans for homeowners, DIYers and lawn care professionals all over.”
GarageBOSS is an Illinois-based manufacturing company that offers solutions to everyday problems by developing high-quality products that make life easier when using gas-powered machines.
“We chose 3rd Coast PR because they demonstrated an ability to adapt to different industries and categories,” said Paul Reidy, Vice President of Marketing at TRUSOLV. “The team at 3rd Coast walk a fine line between understanding our strategy but also pushing us in new directions that we hadn’t considered before.”
3rd Coast will focus on overseeing key areas including launch strategy, traditional media outreach, strategic media relations, seasonal brand activations and influencer campaigns.
About 3rd Coast PR
Located on the shores of Lake Michigan in downtown Chicago, 3rd Coast PR is an award-winning public relations agency with a track record of launching consumer products and reinvigorating mature brands through unique and effective programs. Stacked with strong and varied media and marketing backgrounds, they create dynamic campaigns for category leaders in food, beverage, nutrition, housewares, pets and baby and kids products. For more information, visit www.3rdCoastPR.com.
About GarageBOSS
GarageBOSS, a TRUSOLV brand, is the maker of quality automotive, lawn and garden solutions. The company designs and manufactures portable fuel containers, oil drain pans and funnels. The GarageBOSS brand prides itself on bringing unexpected innovation to traditional categories and aisles. For more information, visit GoGarageBOSS.com.