3rd Coast PR Partners With Lifes2Good For New Pet Product Launch
(Chicago, IL) November 13, 2015 – 3rd Coast PR has been selected as agency of record (AOR) by Lifes2Good North America for its new pet supplement brand Pettura, providing public relations strategy, ideation and program activation in the U.S. The agency will help launch the brand by creating strategic programs to build awareness and excitement around Pettura’s five breakthrough liquid canine health supplements, while highlighting the products unique ‘pump delivery system’ and commitment to human-grade pharmaceutical manufacturing.
“We were looking for a PR agency partner with strong pet parent expertise that could drive significant awareness for Pettura’s breakthrough product benefits,” said Joe Pettracca, Vice President, Business Development, Lifes2Good, North America. “3RD Coast shares our passion, and clearly demonstrated that they can bring our product features to life in compelling and creative ways. We are looking forward to working with 3RD Coast and achieving our business objectives by breaking through the clutter and making Pettura pet supplements as important to pets as supplements are to pet parents themselves.”
“We are thrilled at the opportunity to represent Pettura and to help launch an exciting new pet supplement category,” said Rich Timmons, President & CSO, 3RD Coast PR. “Their unique product offering and commitment to the highest quality product standards gives us a great platform for creating powerful PR programs that will have a strong impact on their business. We are looking forward to inspiring pet parents to rethink what they know about their pet’s well-being by amplifying the brand’s unique story.”
3RD Coast will serve as AOR for Pettura’s brand PR. Key areas the agency will oversee include launch strategy, traditional media outreach, strategic media relations, seasonal brand activations, creation of press materials and key influencer campaigns.
About 3rd Coast PR
Located on the shores of Lake Michigan in downtown Chicago, 3rd Coast PR is an award-winning public relations agency with a track record of launching consumer products and reinvigorating mature brands through unique and effective programs. Stacked with strong and varied media and marketing backgrounds, they create dynamic campaigns for category leaders in food, beverage, nutrition, housewares, pets and baby and kids products. For more information, visit www.3rdCoastPR.com.
About Lifes2good
Established in 1997, Lifes2good, headquartered in Galway, is a rapidly expanding, global nutraceutical business, marketing and distributing a portfolio of category-leading, exclusive and clinically proven brands across Europe, the Americas, the Middle East and Asia. The flagship brand Viviscal, holds numerous awards and is globally recognized as the leading hair growth supplement. With endorsements from an A-list line up of red carpet celebrities, Viviscal has experienced meteoric success as a result of Lifes2good’s dynamic marketing promotion and Viviscal is now the No1 selling hair growth supplement in the USA with over 4 million boxes sold to date.