3rd Coast Public Relations Begins New Partnership with Sleep Innovations
3rd Coast PR, Chicago’s award-winning new product launch public relations agency, has been selected as the partner agency for Sleep Innovations, Inc., the industry leader in sleep comfort and technology solutions, located in West Long Branch, NJ. The relationship will kick off with a new product launch and social media management.
3rd Coast PR will support the launch of a new, Stanley® licensed, utility mat manufactured by Sleep Innovations through a variety of trade and consumer efforts including media relations, microsite development, video production and trade show support. Additionally, the 3rd Coast PR team was chosen to manage the day-to-day coordination and strategy for all Sleep Innovations social media accounts, including Facebook and Twitter.
“3rd Coast provides unique insights on the best way to reach our various consumer targets, and develops creative programs designed to deliver on our business and sales goals,” said Lisa Thorstenson, Executive Vice President of Channel Marketing at Sleep Innovations. “We are thrilled to have their new product launch expertise as part of our extended team.”
“Our strong marketing background allows us to fully understand the challenges our clients face when launching new products or maintaining the relevancy of their brand,” said Rich Timmons, President and Chief Strategy Officer of 3rd Coast PR. “Expanding our experience with such a dynamic brand is an exciting accomplishment and we are very pleased to collaborate with Sleep Innovations.”
About 3rd Coast PR
Located on the shores of Lake Michigan in downtown Chicago, 3rd Coast PR is an award-winning public relations agency with a track record of launching consumer products and reinvigorating mature brands through unique and effective programs. Stacked with strong and varied media and marketing backgrounds, they create dynamic campaigns for category leaders in food, beverage, nutrition, housewares, pets and baby and kids products. For more information, visit www.3rdCoastPR.com.
About Sleep Innovations
Sleep Innovations is the leader in consumer-driven foam products, proven to deliver comfort, relaxation and rejuvenation. The company designs and manufactures advanced memory foam products, including pillows, mattress toppers, mattresses, mattress protectors and home comfort, travel and pet products. Through extensive clinical and consumer testing, Sleep Innovations has found that its breakthrough foam solutions help to improve the quality of its consumers’ lives. For more information, visit www.sleepinnovations.com.
For more information, please contact Krista Cortese at
Krista@3old.theoceanagency.net.