3rd Coast PR Wins Award for Influencer Work

We’re thrilled to share that our submission for the #OCedarCleanSquad Ambassador Program on behalf of O-Cedar was selected as the winner of the Influencer Collaboration Award at AMA Chicago’s 2025 Palmer Marketing Awards! Our campaign was recognized for its outstanding strategy, creativity, and measurable impact.

In partnership with O-Cedar, we launched the #OCedarCleanSquad Ambassador Program to break through the crowded cleaning category and elevate the brand on social media. By collaborating with a mix of cleaning and lifestyle influencers, we delivered engaging content—from ASMR-style cleaning to playful, trend-driven videos—that sparked authentic brand engagement.

Strategic messaging highlighted O-Cedar’s product innovations, seamlessly woven into content that felt natural, not overly promotional. Custom calls-to-action and trackable links drove traffic and sales, while activations like sweepstakes, branded awards, and in-person events in cities like Austin and NYC deepened community ties and inspired lasting creator partnerships.