3rd Coast PR Expands Food and Pet Category Client Roster
CHICAGO, IL (November 2014) – Award-winning new product launch agency 3rd Coast PR continues to expand its presence in the consumer food and pet product categories by adding two new clients.
The Saucy Fish Co., a beloved and popular U.K. based seafood company, awarded 3rd Coast PR business to support the company’s U.S. launch this fall. The Saucy Fish Co., which was recently named one of the U.K.’s “Cool Brands”, makes seafood entrees that come with restaurant-inspired sauces, making it easier and less intimidating for consumers to prepare delicious and healthy fish meals at home. 3rd Coast PR will work in tandem with Amaze PR, The Saucy Fish Co.’s U.K.-based AOR, to support the U.S. launch with a strategic media effort targeting the Northeast and Mid-Atlantic regions where Saucy Fish Co. products are first being introduced.
“We selected 3rd Coast PR as our U.S. agency partner after a thorough agency review,” said Samantha Jones from Amaze PR. “Their extensive experience launching new food and cookware brands, along with their strategic approach to media relations and influencer engagement, gives us the utmost confidence that our U.S. launch will be a success.”
3rd Coast PR has also been hired by MAT Holdings, Inc. to drive awareness and sales of the company’s line of American Kennel Club (AKC) brand pet crates and kennels, which are exclusively available at Home Depot stores. 3rd Coast PR is strategically spearheading both print and broadcast media efforts to ensure consumers are aware of the benefits these crates and kennels can provide and also drive consumers to Home Depot for purchase.
“Our team is excited to parlay our previous pet category experience to motivate consumers to frequent Home Depot stores to purchase these AKC crates and kennels,” said Rich Timmons, President and Chief Strategy Officer at 3rd Coast PR.