3rd Coast PR to Support Emerald Nuts Relaunch
3rd Coast PR Adds Flagstone Foods to Client Roster, strengthens its CPG product portfolio with Emerald Nuts
3rd Coast PR, an award-winning agency known for successful consumer product launches and reinvigorating existing brands, is proud to announce Flagstone Foods as the newest addition to its client roster supporting the Emerald Nuts brand. Headquartered in Minneapolis, Minnesota, Flagstone Foods is partnering with the agency to elevate its recently acquired Emerald Nuts brand.
Flagstone Foods is one of the largest manufacturers and distributors of private label snack nuts and trail mixes in North America. In 2023, it acquired Emerald Nuts from Campbell Soup Company, adding one of the leading snack nut brands in the United States to Flagstone’s portfolio. Over its almost 20-year history, Emerald Nuts have built a reputation for quality and innovation, known for items such as grab-and-go 100 calorie packs and assorted glazed nut products. Emerald Nuts can be found at major leading grocery stores including Mariano’s Fresh Market, Jewel Osco, Walmart and more.
“Our team is thrilled to partner with Emerald Nuts to amplify the brand’s mission of providing better for you snacks without sacrificing flavor,” said Rich Timmons, 3rd Coast President and CSO. “We’ll leverage our extensive CPG product experience to continue to elevate the Emerald Nuts brand.”
3rd Coast will drive brand awareness of Emerald Nuts by generating unpaid B2C food and lifestyle media coverage, specifically focusing on new product flavors in Q4 2024. Messaging about the brand’s full flavor snacks without the junk will help drive recognition that Emerald Nuts is the go-to feel-good snack to enjoy anytime, anywhere.
“We are pleased to work with 3rd Coast to spread awareness for the Emerald Nuts brand and new products,” said Elaine Lohse, Senior Marketing Director. “Given the team’s prior experience launching new products and leading national CPG brands, this partnership felt like a natural fit.”