Your business has unique nuances that must be identified. Our team recognizes that our first step to success must be to fully integrate into our clients’ business. This deep understanding of our clients’ brand is vital to ensure that our efforts drive change in target audience perceptions. Our strategists know how to engage the target with a relevant brand story that actively motivates target audiences to buy. We have a deep understanding of the product launch process and assist our clients in building belief and credibility in their brand, leading to better top line results.
IDENTIFY THE RIGHT TARGET
We call them the “low hanging fruit”
Particularly in cases of product launch PR programs, it is vital to focus resources on the audience that is most likely to quickly understand the brand’s story and is impelled to purchase. Targeting a focused audience allows us to speak directly to their core values and attitudes and drive a truly meaningful change in their beliefs. By focusing our efforts on a base that will find our messaging impactful, we make our campaign very effective in moving the needle.
Insights and experience are key to ensuring brand story relevance
Derived from either scientific and/or consumer based research, these key insights drive our strategy and, ultimately, messaging development. Given the vast array of media noise, brand messages must connect with the audience emotionally if they’re to be heard. Only a relevant brand story will change behavior and activate purchase.
PROVEN MEDIA STRATEGY
Third party endorsement sets credibility
Once we have honed in on the most concise and compelling messaging possible, our team of media experts develops a tactical approach to reach the end consumer through a variety of top-down tactics. We begin with key media and consumer influencers and go all the way through direct-to-consumer communications tactics, such as web and social media. Our job is to ensure that messaging stays consistent through all touch points of communication and that we are fully utilizing our research and expert resources.
Some of our Team’s Awards
Publicity Club of Chicago Silver Trumpet Award for Public Relations Campaigns
Sargento South Beach Wine and Food Festival
Bronze Telly Award for Business to Consumer Campaign
Sargento Cheese Making and Chef Demonstration Videos
Gold Winner in the Bulldog Reporter Media Relations Awards for Best General Consumer Campaign
Lakeshore Learning “Teaching Parents the Value of Educational Toys at Home” Program
Publicity Club of Chicago Silver Trumpet Award for Public Relations Campaign/Marketing
Thermos “Hydration for All” Program
Publicity Club of Chicago Silver Trumpet Award for Public Relations Campaign/Use of Social Media
Thermos MOTHERHOOD Partnership and Contest
The Holmes Report Gold SABRE Award Winner for Consumer Products Category
Changing How Millennial Women Think of Personal Safety—SABRE (Security Equipment Corporation)
The Holmes Report Gold SABRE Award for “Highly Recommended” Home and Furniture Category
Universal Security Instruments First ‘Smart” Smoke Alarm Launch
Bulldog Media Relations Award Winner for Best Use of Personality/Celebrity
Changing How Millennial Women Think of Personal Safety With SABRE
Silver Telly Award for Marketing
Nature’s Variety Rotation Diet Video
Publicity Club of Chicago Gold Trumpet Award for Public Relations Campaign/Marketing
Nature’s Variety “Rotation Diet” Launch