We partnered with nine creative and diverse Instagram influencers and one YouTuber to develop content featuring select Serta mattress toppers and promote their new availability at key retailers.
The influencer program successfully boosted Serta brand awareness and drove to key retailers during an important launch period. While at the same time, generated high-quality owned lifestyle content for Serta/Sinomax to share on their own social pages as well as use for future marketing materials. Our team tracked retail traffic ongoing to present a strong ROI at the end of the program.
Total Followers Reached: 1,000,200
Earned Media Value: $50K +
(*Earned Media Value is calculated to total what it would have cost to have purchased the same amount of media reach through traditional advertising costs)