3rd Coast PR, an award-winning agency known for successful consumer product launches, has been chosen to support the launch of a new canned wine product, “Vino Blanco” with Michigan-based Fenn Valley Vineyards.
“Our team is thrilled to add Fenn Valley to our ever-expanding portfolio of premier food and beverage clients,” said Rich Timmons, 3rd Coast president and CSO. “Canned wine sales have increased by 53 percent in the last year according to Nielsen, and we’re excited to join this movement with Fenn Valley to encourage consumers to choose the convenience of a can.”
Fenn Valley is a 240-acre family owned and operated vineyard and winery complex that produces world-class wines from grapes grown along the shore of Lake Michigan. Fenn Valley is an industry leader constantly looking for new ways to produce quality wines with primary distribution in the Midwest. They were the first in Michigan to utilize sterile bottling to avoid the use of pasteurization or preservatives and now the first in Michigan to produce a canned wine product.
“We chose to partner with 3rd Coast because from the get-go their team has been organized, flexible and deliverable driven,” said Brian Lesperance, Vice President at Fenn Valley. “We’re excited to work with a boutique agency who is able to take the time to tell our story, and my hope is this leads to a longer-term relationship that helps build the Fenn Valley brand throughout the Midwest.”
3rd Coast will initially be supporting the launch with media outreach to trade and regional consumer media, raising awareness of the product with those looking for a convenient, yet elevated wine experience.
About 3rd Coast PR
3rd Coast PR is an award-winning public relations agency with a track record of launching consumer products and reinvigorating mature brands through unique and effective programs. Stacked with strong and varied media and marketing backgrounds, they create dynamic campaigns for category leaders in food, beverage, nutrition, housewares, hardware, pets and baby and kids products. For more information, visit www.3rdCoastPR.com.
About Fenn Valley
Fenn Valley Vineyards is a family owned and operated vineyard and winery complex established in 1973. Their goal has always been to produce world-class wines from grapes grown along the shore of Lake Michigan. The Fenn Valley estate is a 240-acre farm located five miles from Lake Michigan just south of Holland, Michigan. To learn more, visit www.fennvalley.com