Launching the Saucy Fish Co. Stateside
In the US, brands within the fish category have been mostly reserved to the freezer aisle. The Saucy Fish Co., recognized as a “cool brand” in the UK with a strong backstory and unique premium packaging, was looking to gain attention as a fresh fish brand ideal for the US consumer looking for more convenient, healthy and delicious ways to cook fish at home.
Playing on the brand’s personality, culinary chops and leveraging relevant expert voices, our team worked with this international client on a comprehensive regional effort focused on earned and social media elements including a media tour and blogger outreach. We were able to help The Saucy Fish Co increase their brand awareness and trial at regional grocery stores, garnering new retail placement and 16 million media impressions to date and growing.