3rd Coast Safety Campaign Wins National Awards

Our team has partnered with leading pepper spray manufacturer SABRE to raise awareness of their safety products and change consumer perceptions about the product category. Our efforts included the development of engaging social campaigns, partnering with celebrities and influencers and coordinating timely survey findings to drive media headlines.

Our campaign “Changing How Millennial Women Think of Personal Safety” is racking up the awards. In 2016, we were chosen as The Holmes Report Gold SABRE Award Winner in the Consumer Products Category and we took home the Bronze Bulldog Media Relations Award Winner for Best Use of Personality/Celebrity

What do you think is the biggest challenge in educating consumers on personal safety?

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