Armed with a strong cup of coffee, Rachel starts her day catching up on the latest news and wondering, “How can my client be part of this conversation?” She has an enthusiasm for building impactful communication campaigns that will turn top editors, influencers and, most importantly, consumers into brand loyalists. With a passion for creative storytelling, she enjoys creating media moments for 3rd Coast’s clients by way of strategic partnerships, thought leadership and carefully crafted events.
For nearly a decade, Rachel’s diverse PR career has allowed her to work with an exciting portfolio of brands. From executing top-tier media events for the latest housewares products (Shark, Ninja) to taking brands to unexpected places (Bertolli at New York Fashion Week) and getting celebs to spill their red carpet secrets at the Golden Globes, Rachel loves finding unique ways to connect brands with their target audience. She even took her career abroad to London where she worked on developing global social purpose and sustainability initiatives for Unilever’s portfolio of brands.
The craziest thing she learned on the job is that one Hollywood starlet got red carpet ready by eating chicken broth ice cubes! It goes without saying, you should not try this at home!